Farmers must find new technologies and methods to produce more food, fiber and energy, using less land. Meanwhile, population growth and biofuel production are putting additional demand on grain supplies. As urban centers expand and economies grow, less land is available for farming. Case IH’s Selective Catalytic Reduction (SCR) technology helps farmers meet these new regulations and do what is right for the environment – without losing horsepower or performance in the field. From 2011 to 2014, the EPA will begin phasing in new emissions requirements, dramatically reducing allowed emissions for farming equipment. Case IH works hand in hand with farmers to help them comply, do what is best for the environment and manage profitability during times of regulatory change. As stewards of the land and suppliers to the world’s pantries, farmers face a staggering array of environmental, health and safety regulations. Other issues the campaign raises include: Products like Case IH’s Axial-Flow ® combine help farmers harvest higher-quality grain and leave less in the field, and Case IH will continue working with farmers to innovate for the challenges ahead. Their success will determine whether those who suffer from hunger - 1.02 billion people, according to 2009 United Nations statistics - increase or decrease in number. Will you be ready?” Farmers and Case IH are working alongside scientists and development experts to increase food production 50 percent over the next two decades. One visually arresting ad, stamped on Case IH’s trademark plate, asks the question, “Over the next decade, there will be more than 1.2 billion new people to feed. Farmers face both enormous opportunities and daunting challenges in the years ahead.
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